Mercedes Benz sales in India have increased by 10% for the month of June 2012, thanks to the new M Class which the company launched just a month ago in India at a price of Rs.68 lakhs and above as 100 units of this M Class were sold within days of launch while a total of 175 units were lapped up in the first month. Same month last year, Mercedes Benz India sold 565 luxurycars in India. For the first time in history, Audi India sold more cars than BMW India and in doing so pushed Mercedes Benz India to the third spot in the luxury car segment, despite the fact that Mercedes Benz were the leader in the segment up until 2009 in India.
Go to Customer – the new company strategy is paying off as the company taps Tier II markets in India. The company's SUV markets are growing at a record pace and the company saw a rise of 41% in this sector as compared to last year's figures. Mercedes Benz has 71 touchpoints in 31 cities across the country and has plans for rapid expansion to bring their cars closer to a wider range of customers.
The company has also launched its own driving academy and STARDRIVE which is also seeing good results. The company strategy in the Indian market is to offer value cars, top of the line after sales services and world class products which is what has gone a long way in garnering this sort of attention.
No comments:
Post a Comment