When the Winter Olympic Games are held in Russia in the year 2014, Skoda will be focusing its brand presence at these games. Skoda Auto Russia is already a staunch supporter of the IIHF ice hockey world championship tournament and with its presence at the winter sports it can hope to increase its brand presence in the country.
The Skoda Yeti Sochi will be launched in the year 2013 and this model will be the front runner from Skoda for these games. This new Yeti special edition is named on the Russian city of Sochi where the Winter Games will be held. The car boasts of a four wheel drive system powered by a 1.8 TSI petrol engine which is capable of producing 112 kW (148 bhp). This model is incorporated with a six speed double clutch transmission which provides superb control for this vehicle. The model will be available in candy white and will be styled elegantly.
Apart from the presence of the Yeti at these games, Skoda is looking to promote is presence at these games by hosting a number of campaigns and activities. Through these campaigns, Skoda will assert its partnership for the winter games. Interactive booths will be setup for customers to find out interesting details about the brand. Sochi corners and ice hockey tables will be placed in and around the Automobile Salon so as to allow people to play miniature hockey and indulge in the spirit of the winter games.
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