LIQUI MOLY originated in Germany over 50 years ago. The company is one of the leaders where car oil, fuel treatment and fuel additives are concerned. The company is the foremost in UK markets and has even achieved 56% additional sales in the US markets. After setting an annual target of $490 million, the company has already reached sales of $249 million in just six months of the year. These figures are an addition of $41 million to what the company experienced in the same period in the past year. Earning too has remained on target despite the fact that procurement costs increased.
Though cost of crude oil prices depreciated in the second quarter of 2012, this had no effect on the cost of base oils and other raw materials which led to stable earnings for the company. The company on the other hand could no raise prices accordingly as they had to keep in mind prices of competition such as Shell, BP-Castrol and Exxon-Mobil.
In US markets, LIQUI MOLY works on its own subsidiary and does not corroborate with any independent importer. Sales increased 56% primarily due to better sales promotion, support from local garages, extended customer awareness schemes and the LIQUI MOLY racing team at the 24 Hours of Daytona.
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