LIQUI MOLY comes up with new development to protect diesel engines

Soot being a major contributor to a clean filter will soon be tackled with a new development from LIQUI MOLY. This new additive will help in keeping the filter clean and extend live. Diesel engines may be on the increase following rampant rise in petrol prices, but while these engines save a great deal of money, they do come in with their own share of problems.

One major contender is the harmful emissions from diesel engines which not only pollute the environment but cause disastrous effects on the health of people. This new fuel additive by LIQUI MOLY will keep filter clean by removing harmful soot particles in the filter. Filters are affected by debris and damage while motoring on city roads with continuous start stop functions. This over time affects engine power and only a costly replacement of filter is the answer to the problem.

LIQUI MOLY offers a solution in their new fuel additive for prophylaxis. This was developed and tested at the LIQUI MOLY production facilities in Germany. The product has already been proved successful and has made its way into markets and is being sold in over 100 countries across the globe.

LIQUI MOLY sales increase 56% across the US

LIQUI MOLY originated in Germany over 50 years ago. The company is one of the leaders where car oil, fuel treatment and fuel additives are concerned. The company is the foremost in UK markets and has even achieved 56% additional sales in the US markets. After setting an annual target of $490 million, the company has already reached sales of $249 million in just six months of the year. These figures are an addition of $41 million to what the company experienced in the same period in the past year. Earning too has remained on target despite the fact that procurement costs increased.

Though cost of crude oil prices depreciated in the second quarter of 2012, this had no effect on the cost of base oils and other raw materials which led to stable earnings for the company. The company on the other hand could no raise prices accordingly as they had to keep in mind prices of competition such as Shell, BP-Castrol and Exxon-Mobil.

In US markets, LIQUI MOLY works on its own subsidiary and does not corroborate with any independent importer. Sales increased 56% primarily due to better sales promotion, support from local garages, extended customer awareness schemes and the LIQUI MOLY racing team at the 24 Hours of Daytona.

LIQUI MOLY looking to promote international business through the Automechanika Trade Fair in Frankfurt

IQUI MOLY founded in 1957 holds the patent of molybdenum disulphide lubricant as its main product. This additive or lubricant was the very first product which gave this company's its name. Over the years since 1957, LIQUI MOLY has come a long way and has a number of assorted products under its brand. It has performed well in markets and has been able to conquer the whole German market. This company doesn't look at challenges with surprise but takes them up in its stride and aims to make the most of them. Keeping in mind this determined nature of the company to be the best, it comes as no surprise to hear that it has decided to steer its operations globally. This is evident as the company will be represented with a large booth at the Automechanika Trade Fair in Frankfurt. With over 400 sq meters of floor pace, the company looks to capitalize on building bonds with clients and thereby expand its service globally.

Though it may sound temerarious that this company is visioning itself as a leader in the world market, one can't overlook the fact that it has grown by leaps and bounds. Current Sales turnover has doubled since the past five years and this has enabled the company to reign over the German markets. In addition to this, LIQUI MOLLY has been adjudged best oil brand by readers of four top German automobile magazines.

At its booth this year, the company will be putting on display a number of new products that have been tried and tested. Among these products is a diesel additive that prevents particulate matter from forming, thereby allowing a longer service life of the particulate filter module. Other than this, researchers have also developed a TBN booster which helps prevent excessive formation of sulphuric acid which allows for a 25% in oil life. Researchers have also developed new grades of motor oils that will be rolled out for commercial vehicles.

Quality made in Germany is this company motto for success. It can be seen that there is not only a select number of motor grade oils for vehicles, but each and every vehicle has specifically designed oils which will serve it well. Apart from motor oil, there are also additives which can be used to keep the engine free and in turn increase its service life. Motor oils and additives aren't only the products that LIQUI MOLLY manufactures it also has a wide range of car care essentials and service products required to maintain your vehicle. The range of products available with this company is far more than any other manufacture in this sector.

In order to make things interesting at the fair, demonstrations will be shown to customers to educate them on how to use certain LIQUI MOLLY products. Technical information on products or car care can be got from one of the many engineers and technicians to help solve problems related to your vehicle. Through this trade fair, the company hopes to focus it goals on the international market. It aims to make new contacts and at the same time cement existing contacts.

News release: Vision: World Market Leader

The motor oil and additive producer LIQUI MOLY has never hesitated to accept ambitious challenges. After conquering its home market in Germany, it is now focusing on international business. Here LIQUI MOLY intends to develop into the global market leader for motor oil, announced Business Manager and Owner Ernst Prost as his vision for the next decade. One rung on this ladder to success is the 400 square meter booth at this year's Automechanica Trade Fair in Frankfurt (Germany).

Envisioning itself as the world's market leader may sound temerarious, because here a family company has to compete with multi-billion dollar companies. But looking a LIQUI MOLY's development in the past, it no longer sounds so brash.Turnover has nearly doubled over the last five years. On the German aftermarket, LIQUI MOLY is already one of the market leaders. And this year readers of no less than four German automobile magazines have selected LIQUI MOLY as the best oil brand.

This brand strength is not a matter of chance. In 2012 LIQUI MOLY will again be represented by a large booth at the Automechanica. With over 400 square meters of floor space the company will present itself in the entry area of Hall 9.1 at booth C06 -a major appearance at the world's largest trade fair for the aftermarket. Newly developed products will also be on display. This includes a diesel additive to ensure that the particulate filter does not clog up so quickly, thus increasing its service life. For countries with a high percentage of sulfur in their fuel, LIQUI MOLY researchers have developed the TBN Booster: In the engine oil this oil additive inhibits formation of sulfuric acid. This allows an increase in oil change intervals of up to 25 percent. And in terms of the motor oils themselves, a whole series of recently advanced and completely new grades will be introduced for commercial vehicles.

Quality made in Germany is the basis of LIQUI MOLY's recipe for success. This quality can be inspected in detail at the fair over the entire band width of over 4,000 different products. LIQUI MOLY's line includes more than just a few different grades of motor oil; it offers the RIGHT motor oil for virtually every car. Then come the additives, for example for keeping the engine clean and thereby increasing its service life. In addition to motor oils and additives, which are the two most important lines, LIQUI MOLY also offers car care products, service products, all materials and tools for replacing windshields, various types of grease, pastes and much more. Hardly any other manufacturer in the automotive sector offers such a wide range.

And, of course, the formula for success also includes comprehensive customer service - at the Automechanika as well. At its booth, LIQUI MOLY will offer demonstrations, and applications engineers will be available for tips on how to get more out of the products and help you solve any technical problems.

The 'Automechanika' is a true crystallization point for the branch and a very good barometer for its mood', stated Ernst Prost. At this event LIQUI MOLY has continuously shifted its focal point in the direction of international business during the last few years. This trade fair helps to make new acquaintances and cement existing contacts. 'Even in our highly technological world, business remains a relationship between humans', confirmed Ernst Prost. We experience the various requirements and desires of our customers around the world. Ernst Prost: 'LIQUI MOLY is a global family. We look forward to every new member in our group. We are certain to win over one or another at the Automechanika.'

The Automechanika will take place from the 11th to 16th of September in Frankfurt (Germany). LIQUI MOLY can be found in hall 9.1 at booth C06.