Audi India recorded an impressive growth of 98% for July 2012. 680 units of luxury cars were sold by Audi in this period as compared to last year's 343 units. The car manufacturer registered a YTD increase in sales by about 49% from January 2012 to July 2012. Keeping in mind the target of 8,000 units set for 2012, Mr. Michael Perschke, Head, Audi India was confident that customers would help make this possible.
The Audi A6, A4 and Q3 are in the forefront of in the race to help Audi gain an edge over the luxury other car brands. Elegant designs and sleek lines along with efficient specifications have helped the A4 stay in the good books of youngsters.
The new Audi Q3 saw 500 units being booked within 5 days of its launch. There are 200 units that have been sold in July and there is booking for 500 more units. The Q5, Q7 and Q3 have dominated the SUV segment while the Audi R8, R8 Spyder and RS5 are doing well in the sports segment.
Audi is planning to rise to the place of the No. 1 luxury car brand in India (BMW India holds that place since 2009) and to ensure that they achieve this milestone; the company is looking to increase the number of dealerships to 25 from the existing 20. Despite weak economic growth Audi was successful in registering €25.0 billion revenue, an operating profit of €2.9 billion, and an 11.5 percent operating return on sales.
