Gamers and car enthusiasts have a reason to cheer about as Hyundai has announced that two of its models have been included in the mobile racing game Asphalt 7: Heat. This is a game available on iOS and Android smartphones/tablets and will literally give one the opportunity to experience the brand in their palms. Next, Hyundai and Gameloft will get on with GT Racing: Motor Academy on Android, and there's region secific marketing events planned for the remainder of 2012.
Apart from these two new models from Hyundai, the game also features 60 other high performance cars from various other brands.The Veloster Turbo and Genesis Coupe will be features in Gameloft's Asphalt 7: Heat and is in sync with Hyundai's Modern Premium ideology in regards to making avilable an experience higher than expectation.
The veloster combines innovative technology and a three door coupe design coupled with a 204ps turbocharged engine. Genesis is a rear wheel drive sports car designed eloquently and powered by a 347ps engine. By featuring in the game, the company's mobile game marketing will surely get a boost. Hyundai hopes that the new generation will get a feel if the iconic brand in today's world which will thereby improve brand recognition and improve sales.
