Mahindra & Mahindra Authentic Goa Escape 2012: XUV 500, Thar, Bolero Stinger, Bolero and Scorpio

Mahindra Adventure, part of the Mahindra and Mahindra Group, had conducted the Authentic Goa Escape 2012 during August 17 to 19, 2012. This three day event was held specifically in Goa as it is looked upon as being the most happening place in India where fun, food and frolic seems to be second nature. Auto enthusiasts got hands on experience of this when they took to the streets of Goa, experienced Old Goa, visited the Elephant Village and also put in a few hours of TSD rallying.

The first season of Authentic Goa Escape 2012 was held together with Ceat Tyres and Mobil 1 giving auto enthusiasts and adventure lovers a chance to experience some of the unexplored areas of Goa. A total of 20 vehicles which included M&M's XUV500, That, Bolero, Stinger and Scorpio were part of this adventure. The vehicles proved their mettle as they traversed through river bed crossings, through overgrown vegetation and some of the most challenging of off road conditions.

For participant it was not only all work but there was plenty of time for play as well. These 20 participants participated in some football matches with the locals who are passionate about the game, had time to party and enjoy the local Goan food and drink as the adventure offered a unique driving experience both of beginners and seasoned adventure motoring enthusiasts.

India auto news release: Mahindra concludes 'Authentic Goa Escape 2012'

Mahindra & Mahindra Ltd. (M&M), India's leading SUV manufacturer, recently concluded its 'Authentic Goa Escape 2012' that is organized under the Mahindra Adventure umbrella brand. The Authentic Goa Escape was held for the first time between August 17 & 19, 2012.
Goa is known as the party capital of India, but during this event, auto enthusiasts got a chance to experience the other side of Goa, which only a few have seen. The three day event was filled with exciting activities including an exploration of Old Goa, a visit to Elephant Village and a dash of serious TSD rallying with some fun off-roading, a perfect cocktail that was enjoyed by all!

Speaking on the occasion, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, "In keeping with our promise of providing adrenaline pumping challenges & escapes, this year we are pleased to introduce the first season of the Authentic Goa Escape 2012 in association with Ceat Tyres & Mobil 1, under the umbrella brand of Mahindra Adventure. The escape gave participants a chance to experience a slice of Goa that has been mostly unexplored. The journey also celebrated Incredible India as it passed through some of the most unseen parts of Goa".

The escape started with 20 vehicles, including the XUV 500, Thar, Bolero Stinger, Bolero and Scorpio, being driven towards ancestral Goa. This part of Goa, untouched by tourists, is the essence of tranquility that can only be described as a one of its kind experience. The drive dotted with beautiful white churches and ubiquitous coconut trees transported one and all to an era forgotten by time itself. The drive continued along the coast to the Cabo de Rama fort which overlooks the sea and is now overgrown with vegetation. But the sense of eeriness as well as serenity left everyone asking for more.
Day 2 started with some serious TSD rallying through the routes via some monsoon drenched forests to reach the 13th century Shankar temple and Elephant village. Here everyone discussed their Time, Speed & Distance during the elephant rides!

The final day of the escape was what can be best described as the slice of lemon in the cocktail, the off-roading experience at Quepe, in south Goa. The route was thrilling with a lot of river bed crossings, extreme wheel articulation, wild approach angles and scintillating four wheels in the air action. After trying their hands at extreme off-roading, everyone was set for an evening of play, what the Goans love playing best, a friendly football match between the locals and the participants at Majorda beach, with the backdrop of the setting sun.

The idea of the drive was to offer participants a chance to see a side of Goa unseen by many, while providing a TSD and off-roading driving experience to both novices and motorsports enthusiasts. The event was run to the standard of a motorsport event.

Mahindra & Mahindra expands in Sri Lanka: SLPL Man of the Series Shaminda Eranga wins XUV500

At the recently concluded Sri Lanka Premier League (SLPL), Shaminda Eranga of Nagenahira Nagas has been awarded the Man of the Series of the Mahindra sponsored crocket tournament, making him the recipient of the company's XUV500 SUV. This part, M&M have announced their intentions to venture into the two wheeler and aviation segment in Sri Lanka. Here the company will also be foraying into markets of finance, hospitality, housing and IT. M&M have sold their first aircraft in Sri Lanka and are soon to launch their range of scooters along with their upcoming venture with Sri Lanka Premier League as title sponsors where they embark on their first tournament in the country.

The Mahindra Group will be launching scooters for a start and will soon launch their range of motorcycles as well. These products will be imported from India into Sri Lanka which is presently the company's largest export market. Concentration of their range of two wheelers will be in small towns and villages in Sri Lanka.

Foraying into the aviation sector is also a possibility that M&M is opting for through their Aerospace subsidiary Gripps Aero. The company recently sold their first small aircraft GA8 Airvan in Sri Lanka and it is this that has prompted them to forge ahead in this area. They have appointed Ideal Favorite Aviation as their marketing and sales representatives in the country. Besides these plans, M&M have also plans of expanding their range to offer housing loans and insurance broking in the not too distant future.