Audi sets sight on a stable number 2 position in Indian luxury auto market by 2012 year end

Volkswagen Group's Audi is forging ahead in sales and marketing techniques. They have set their sights on being in a No.2 position before this year is out and they have only four months to prove their worth. Audi which did overtake BMW India sales in June are now targeting second place in the country in a more permanent nature, rather than a struggling to get there approach.

Supply shortages of their new compact utility vehicle Q3 may bog them down, though the company is making them available as they are being allotted. Audi had set targets of being in No.1 position in Indian luxury auto market by 2014-15 but considering their present situation, the German luxury car manufacturer are in all likelihood capable of reaching this goal earlier than planned.

Audi Q3 is a major crowd puller. The company received 500 bookings in just 5 days and completed deliveries of 300 units promptly. The current supply constraints limit Audi' ability to suply Q3's to 200 a month. August 2012 saw Audi launch the new Audi A8 4.2 TDI, ultra luxury diesel sedan in India at a price of Rs 1,00,75,000. Audi hopes to achieve their target of 8000 units by end of this year as they tread closer to improving slaes volume. Competetion between Mercedes Benz, Audi, and BMW in India currently stand such that Audi needn't look over their shoulder to see who's catching up. It's clearly come down to keeping their eyes irnly on BMW.

AUDI strengthens presence in India: Opens 20th showroom and launches new car

Audi strengthened its presence in Maharashtra by opening its 20th showroom in Navi Mumbai. According to Mr. Michael Perschke, Head, Audi India, it was a boon for the company to find an associate in the persona of Mr Anand Rao, head of Aadya Motors. Audi has a set a sales target of 8,000 cars in 2012 and is looking towards car consumers in Maharashtra to help them make this happen.

The showroom has been set in a prominent Mumbai mall and has a floor space area of about 5,100 sq ft. there is a display area for 6 cars and the showroom will have an exclusive area where customers can choose to buy Audi merchandize ranging from spares to custom made parts for vehicles.

The Audi showroom in Navi Mumbai will also manage the spacious 28,000 sq. ft facility in Turbhe. This facility has the capacity of servicing 15 cars in a single shift. There are a total of 10 service bays in this facility. Technicians at this facility are well trained to provide customers with an Audi experience.

Audi models include the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé and Audi TT Coupé, the super sports car Audi R8 and the Audi R8 Spyder are available in select cities in the country.

Apart from this, Audi India also launched their all new A8 L 4.2l TDI in India.

Audi and Bayern Munich complete a decade of togetherness

It is ten years since the partnership of Audi and FC Bayern Munich was announced. Since then these two auto majors have played a significant role together and in their individual capacities. Besides their combined contribution to the auto kingdom, these partners are also well into the sports arena. In July 2002 just three months after announcing their partnership with FC Bayern Munich, four Audi models were handed over to goalkeeper Oliver Kahn, midfield star Michael Ballack and goal hunter Giovane Elber along with coach Ottmar Hitzfeld.

Now in the tenth year of association, their partnership remains stronger than ever with many a moment spent on the football field. In a visit to Audi Forum in Ingolstadt Coach Jupp Heynckes, President Uli Hoeneß, Karl-Heinz Rummenigge- Chairman of the Board along with team of the German record championships received new company cars besides offering interviews, signing autographs and hosting a friendly match at Audi Sportpark.

Audi is not only associated with football but is equally active in their role at events like DTM and Ski World Cup. Players are taught how to handle their Audi vehicles with safety and dexterity. Audi Cup 2009 and 2011 held at Allianz Arena along with FC Bayern as hosts.

Audi Elects New Board of Directors and Executive Committee Members for Ducati

With acquisition of Ducati Motor Holdings by Audi AG, the company has gone ahead with appointment of a new Board of Directors and Executive Committee. Rupert Stadler will be the new President of the Board while Gabriele Del Torchio and Claudio Domenicali of Ducati will be on the Board together with Horst Glaser and Axel Strotbek of Audi AG.

At the same meeting, Gabriele Del Torchio is appointed as CEO of Ducati Motor Holding while also electing the new Ducati Motor Holding Executive Committee of Members of the Board.
Audi AG also appointed Gabriele Del Torchio to Board of Directors of Automobili Lamborghini SPA.

Ducati was founded in 1926 and has since 1946 been instrumental in the production of sports oriented and off road motorcycles. Desmodromic performance engines, innovative designs and state of the art technology are characteristic of their two wheelers. Their motorcycles are divided into families and carry the names Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

Ducati products are sold in over 80 countries across the globe with Europe, North America and Asia Pacific form their major markets. Ducati competes in World Superbike Championships and World MotoGP Championships. The company has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 sped past the historic milestone of 300 race victories.

Audi renewed double-digit sales a step towards being world's largest premium carmaker by 2020: BMW and Mercedes Benz fight on

In May 2012, AUDI AG has achieved a superb sales record and an impressive 13.7 per cent gain in sales as compared to the same month last year. This year saw about 128,900 delivered as compared to last year. Overall AUDI has managed to target sales in almost every corner of the world and has sold about 600,200cars in the first two months itself. Increase in sales can be attributed to the new and superior designed AUDI A6 launched in markets worldwide. Sales of this car rose by about 44.2 per cent in China, while North America saw a spurt in sales by about 10.3 percent.