'Drive Master' is the new app available on Facebook. The app is supported by Nico Rosberg and his team and will be used to communicate with the global Allianz Drive Safely campaign. Inspired by research conducted by Allianz into driver distractions on the road, this app will measure driver's concentration levels and will bring about awareness through the road safety campaign to global audience through online means.
Driver's distractions on the road are a major cause for concern. It is the main cause of a majority of accidents and Drive Master is devised to denote how concentration can make a major difference to both driver and pedestrian. The use of smart phones for all sorts of activities while on the move needs to be curtailed and hence the Drive Master app game is specially designed to bring to the fore distractions during driving.
Web cam and advanced eye and head tracking technology is used to note driver's concentration levels and even the slightest dip in concentration level is recorded causing the car to run off the track. The user much be able to concentrate 100% on his driving to post best lap time and contend with Nico Rosberg in the other vehicle and at the end of the test of concentration the driver is intimated as to how many times he has failed to concentrate or how many times his mind wandered. Top scorers are rewarded with additional lap time.
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