In order to provide an innovative way to showcase Italian engineering marvels, Fiat India Automobiles have kick started a new theme, Italian Technological Marvels at it Fiat Caffe. This initiative will allow for customers to experience authentic Italian engineering marvels for a two month period. Keeping in mind that Italian inventions have been a part and parcel of life, this campaign aims to enlighten students, professionals and the general public about the various marvels that have come a long way to spruce up our life. These engineering marvels will be showcased keeping in mind a thorough automobile perspective. Electric motors, ball bearings, engines and microprocessors are some of the topics that will be showcased at the Fiat Caffe. Through this campaign one will gain knowledge about the Italian perspective when it comes o engineering and building of automobiles.
Fiat inventions like the Common Rail Direct Injection Technology and 1.3 Multijet SDE will also be featured at this event. In order to promote a suitable atmosphere for this campaign, walls of the Caffe will be covered with posters related to Italian inventions as also Fiat's technologies and innovations like Blue&Me and Multijet. There will be a talk about Italy and its culture of inventions by Mr. Enrico Atanasio, Head- Commercialthere while Mr. Gurpratap Boparai, Head- FIAT Powertrain will guide customers through a presentation on the Multijet technology.
Customers will be able to browse through Fiat cars on display and even go out for a test drive guided by trained personnel. They will also be treated to details pertaining to Fiats market in India and all over the world. Collections of international Fiat Merchandise, video screens and stylish furniture fittings will provide customers with an insight of Fiats vast history and heritage and at the same time provide a luxury feel to the surroundings. Special events, previews, demonstrations and product displays will be part of the Caffe itinerary from time to time. There will be a well stocked library services of which can be sued by customer to garner knowledge related to Fiat and its sister companies as also innovations and glorious history.
News release: Techno season at FIAT Caffé
~To present Italian technological marvels at the technology meet~
Fiat India Automobiles today kick started a new theme, 'Italian Technological Marvels' at its FIAT Caffe. The initiative is an all Italian way to showcase a host of Italian engineering marvels for the next two months. Italian inventions across fields have been a boon to the world & today at the Caffé the Italian inventions & discoveries are more significant from an automotive perspective such as Electric Motors, Batteries, Ball Bearings, Internal Combustion Engines & Microprocessors which were projected on the screens at the Caffe. The campaign will enlighten students, office goers, business persons & prospective buyers of Italian prowess in the field of automobile engineering into building cars.
The campaign will also feature Fiat's Inventions of the Common Rail Direct Injection technology & 1.3L Multijet SDE. While Mr. Enrico Atanasio, Head- Commercial will talk about Italy and its culture of inventions, Mr. Gurpratap Boparai, Head- FIAT Powertrain will make a presentation on the Multijet technology. To project a strong connect with the theme, walls will have posters of the Italian Inventions, including Fiat's technologies and innovations like Blue&Me and Multijet.
At the FIAT Caffe, customers can go through the latest FIAT India cars on display, take a test drive, browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise, giant video screens running FIAT ads, stylish and unique furniture & fittings will give a glimpse of FIAT's vast history and rich heritage while adding a luxury feel to the Caffe. Special events, product display and previews will be part of the Caffe from time to time. An in house library will feature books on FIAT's glorious history, the various sub brands and its sister companies. The guests can enjoy the classic Italian atmosphere while enhancing knowledge about their favourite brands, sipping on some authentic Italian coffee.
The techno event was supported by Mr. Enrico Atanasio, Senior Vice President- Commercial, Mr. Jayant Deb, Head- Engineering & Design and Mr. Gurpratap Boparai, Head- FIAT Powertrain.
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