Mahindra and Mahindra will be taking their Auto Quotient Quiz show to engineering and B School participants across India. This is the 4th edition of Mahindra AQ which is to be held across 24 cities from the 3rd of September 2012. A total of 40,000 Engineering and B School participants will be competing in a one of a kind quiz show which is now in its fourth year of quizzing auto enthusiasts with a passion for automobiles.
The quiz show will be conducted by Mr. Siddharth Vinayak Patankar, Editor Auto and Senior Anchor at NDTV 24x7. The show will be conducted at regional and national levels with finals will be during October 2012. This Auto Quotient is M&M's way to garner interest in the minds of youth in the country specially at engineering colleges and B Schools. Held first in 2009, the show received resounding response. Besides this, the show was also aired on national TV channel NDTV 24x7 which got viewership of 20 lakhs and went on to win Indian TV Awards for Best Quiz in 2010.
Prize winners will receive an all expenses paid trip to Geneva International Auto Show while 1st runner up team will win a trip to the Qatar MotoGP Race. 2nd and 3rd runner up teams will be able to participate in "Mahindra Great Escape" while all participants stand a chance to win prizes worth Rs.6,50,000 and an opportunity to work at M&M.
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