'Immigrants' is the new commercial which showcases the arrival of Fiat from Italy to the U.S. The new commercial literally shows the new Fiat 500 cliff diving and leaping into the sea on its way from Italy to USA.
The commercial depicts backgrounds of both Italy and New York and while scenes of Italy are shot at Amalfi and Sorrento, scenes in the US portray areas such as Brooklyn, Manhattan Bridges and Madison Square Park.
The Italian auto company is excited to be back in America and with the launch of their new product is confident of the performance and acceptability back in the country. Interestingly the commercial for Fiat 500 is set to the popular Italian song – Come Back to Sorrento. The new Fiat commercial called Immigrants debuts tonight on TV. The commercial shows the entire US Fiat range – Fiat 500, 500c Cabrio and 500 Abarth leaving Italy and immigrating to US shores with class, style and aplomb. "Immigrants" was created in partnership with The Richards Group of Dallas.
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