A world renowned sports car brand and a sports lifestyle brand have come together in a partnership of sorts targeting the young and the restless on the lookout for quality sports inspired products by renowned brands. MINI and PUMA, the sports lifestyle brands have signed long term agreement. Post September 2012 the agreement comes into effect and Puma stores will offer a new selection under the label MINI by PUMA.
Besides this, certain MINI dealer showrooms will also be stocking PUMA range of items. This is a long term agreement which was signed between the auto majors and the sports brand, both of whom share the same passion for sports and lifestyle. Both these brands appeal to the younger generation and that will be their main target group through their high quality and fashionable products.
The collection is inspired by the British Union Jack and bulldogs and these icons will be seen in all PUMA products. For starters this MINI by PUMA products will be launched in September 2012. The products are all sporty, stylish and unisex and include bags, wallets, weekend bags, sneakers, and clothing accessories and T Shirts. Straps and bag handles are inspired by MINI seatbelts while the interiors of all baggage are spacious and cleverly designed like the MINI interiors.
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