Renault is committed to the autonomy of persons falling in the low income groups and has launched a special social business program called MOBILIZ which came into effect on 11th July 2012. Through this program, the company hopes to target three main areas such as service development, project financing and education as it aims at restoration of autonomy of people with low incomes.
For a start, MOBILIZ will support mobility programs through a partnership with Voiture & Company. Here solutions to car pooling, micro community transportation, hire of scooters, cars and bikes for people in low income group will be initiated. Where project financing is concerned, Renault has set up an investment company called Mobiliz Invest where through an investment of €5 million the company will sponsor all associations and companies that are keen to develop innovative mobility solutions. Here all profits will be reinvested in other similar projects for community minded mobility.
Thirdly MOBILIZ will partner Enterprise and Poverty Social Business Chair at HEC, Paris. Here Renault will enter into discussions with larger companies for the sole purpose of social business projects with the same social enhancement projects in mind.
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