The Sri Lanka premier League which began on 11th of August, 2012 has given title sponsorship rights to Mahindra and Mahindra Ltd., India's largest SUV manufacturer. The competition will span over three weeks and will be hosted at two venues namely Kandy and Colombo. The first edition of this event will feature seven teams playing for the pride of being inducted into the Champions League T20. The wining team will be directly inducted into the quarterfinals of the aforementioned sporting event.
This sporting event will be known as the Mahindra Sri Lanka Premier League. Sports are a part of the Mahindra ethos and by acting as a sponsor for this event hopes to increase its consumer base in the Asian sub continent. Mahindra and Mahindra Ltd. have also been associated with motorsports and football too in an ongoing basis.
There will be a number of prominent international cricketers who will be playing in this event. There will be 24 games and each team will have strength of 18 players. Four of these players will be foreign players while the rest will be handpicked from local teams. An XUV 500 is up for grabs for the individual to be declared as 'Mahindra Man of the Tournament' while eacg game'shero will be referred to as Mahindra Man of the Match in all 24 games.
S.P. Shukla, President- Group Strategy and Chief Brand Officer, Mahindra Group had this to say, "Sri Lanka is a strategic market for the Mahindra Group which is already an established name in the country and what better medium than cricket to connect and engage with audiences as it is the most followed sport in the sub continent with a fan base of approximately 1.5 billion fans across India, Sri Lanka, Pakistan and Bangladesh alone."
"We are thrilled to be associated with the Sri Lanka Premier League. With the leading lights of world cricket in the fray, we are positive that this League will be a huge success." said Chief Executive – International Operations (Automobile and Farm Sectors), Mahindra & Mahindra Ltd., Ruzbeh Irani. "Mahindra has been actively associated with various sporting events and partnering SLPL endorses Mahindra's commitment to promote a sporting and active lifestyle," he added.
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