Commuting is usually tiring and if one doesn't have any source of entertainment the journey turns out to be less exciting. En Route Media has incorporated in taxi TV-Flo which allows users passengers to sit back and relax while watching documentaries or movie trailers. It has been seen that there are a number of individuals who after watching a commercial or a documentary feel the need to give generously in order to benefit others.
Be it any individual, everyone will enjoy using this interactive TV medium. So much so has been the impact of this media that transformed the heart o a man who donated an entire building in Jaipur for St. Jude's noble cause. Volkswagen also chose Flo to showcase their Jetta TSI sedan campaign in an offline environ. TVC for the 2012 Olympic Games were also aired on this entertainment medium.
Movie trailers are also incorporated by En route and many people clicked and watched these trailers. This test campaign was conducted for a period of 11 days and it showed that 1 in 2 passengers used the interface to watch a movie trailer of their liking.
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