Volvo Cars along with Fashion Diva Ritu Beri at 2012 Lakme Fashion Week with 'Icons of Luxury'

Volvo Cars added a bit of glitz and glamour to the Lakme Fashion Week by presenting 'Icons of Luxury'. On the inaugural day of Lakme Fashion Week Volvo Cars brought to the fore Volvo Car's brand philosophy 'Designed around You', along with fashion diva Ritu Beri, who, inspired by the Volvo collection presented her works specially dedicated to the contemporary woman of today.

Fashion model Jesse Randhawa walked the ramp as Ritu Beri's fashion collection featured 'Blu Jacket'. This 'Blu Jacket' collection was an eclectic mix of art, luxury and opulence as the entire collection was woven around Volvo Cars Scandinavian presentation. The color theme was deep blue and hence the name Blu Jacket.

Fabric used in all designs displayed was soft and leather like resembling the interiors of a Volvo car. Each of these designs was simple yet chic, comfortable yet classy depicting Volvo Car interiors to perfection. Ritu Beri is also noted for the special jacket created for final winners from India who will participate in the World Final Volvo Golf Challenge 2012.