Maruti Suzuki Ertiga rebadged and sold as Mazda VX-1 in Indonesia

January 23, 2013 by Pearl Daniels · https://www.facebook.com/indiaautonews

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Japanese car maker, Mazda will be selling rebadged Maruti Suzuki Eritga compact MPV in Indonesia as VX-1. This not the first time they are rebadging a Suzuki product. They already have the Suzuki Wagon R as Mazda Flair and Alto as Carol Mk VI.

Indonesian markets will see the new Maruti Suzuki Ertiga in a rebadged format as it comes in as Mazda VX-1. The two have agreed upon this for the Indonesian auto industry. Photo Gallery (3 images)

Automakers around the world have been seen rebadging their vehicles for various markets, in order to save costs of engineering a new car. This concept is catching the attention of a host of automakers since developing a car from the ground up entails high costs and rebadged engineering is an easy way out to introduce a new product in the market. This sort of arrangement not only reduces costs, but also saves on time and the need to carry out a host of tests on new vehicles. It also negates the creation of new tools or sourcing of new components which all add to costs.

IAB reports Mazda’s new VX-1 will be assembled by Suzuki at their Indonesian plant. CKD kits will be brought in for the Indonesian Ertiga. Mazda VX-1 MPV will be marketed as an entry level Mazda and will compete with others in its category in Indonesia. Tags: Maruti Suzuki Ertiga, suzuki mazda, Read more at http://www.rushlane.com/maruti-suzuki-ertiga-rebadged-and-sold-1262092.html#GKy3gL2b6Rbw1Wqz.99