Thursday, July 26, 2012

Chevrolet becomes the official car partner of Liverpool Football Club

Two giant football teams, Manchester United and Liverpool, may be at logger heads on field they do have something in common, winning football matches and Chevrolet. Both these football teams have signed up with Chevrolet to be official car sponsors. While Manchester United was the first to sign up the company as their official partner in Manchester United Football Club, Liverpool Football Club was soon to follow with a four year agreement being inked.

Partnership with a company like Chevrolet will ensure long term growth and success of the team. Chevrolet's partnership with The Reds comes to a close at the end of 2015-16 Barclays Premier League. These two deals will give Chevrolet a chance to reach potential customers globally as it works to increase it reach in emerging markets. The deal with Liverpool will showcase Chevrolet at Anfield, Liverpool's home ground besides on the team's publications and websites.

Where sponsorship of Manchester United are concerned Chevrolet announced their new partnership with the football team last month thus replacing Audi as the clubs official automotive sponsor.

In the image above, Liverpool FC players (l to r) Joe Cole, Daniel Agger, Jamie Carragher and Martin Skrtel in Boston, Mass., with a Chevrolet Cruze. Global auto maker, Chevrolet is entering into a four-year partnership agreement with the Barclays Premier League giant Liverpool FC to become the Clubs Global Official Automotive Partner, which includes the designation of "Official Sponsor of the LFC North American Tour 2012." The legendary English football club has travelled to North America for the tour, which includes matches against Toronto FC on July 21; AS Roma on July 25 in Boston; and Tottenham Hotspur on July 28 in Baltimore.  X12SN_SN782 (Photo by Steve Haines for Chevrolet)

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