Fashion and cars are one side of the same coin. Many a times it has been seen that carmakers seek out specific designers to attract customers. Keeping this aspect in mind, Volvo cars and Ritu Beri a fashion designer will be seen together at the Lakme Fashion Week. The designer's collection was put on display for the public in Volvo cars at an event which was attended by famous personalities.
This particular collection of Ritu Beri gives a new meaning to Volvos philosophy – 'Designed around you'. Ritu Beri is the only Indian designer who has been featured in the magazine Acoustyl. Her collection draws inspiration from Marilyn Monroe as it's her belief that every woman has a little bit of the iconic star in them. The collection has a western theme and has been designed keeping in mind soft palette and comfortable silhouettes.
According to R. Beri, sophisticated line of design, luxury and innovation are the key elements of a Volvo car that have been incorporated by her in the collection themed, 'Icons of luxury'.The collection will be showcased at the Lakme fashion week Winter/Festive 2012 on 3rd august 2012.
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