Ford Europe sales have been causing the company some concerns. Sales dipped to the tune of 57% across European markets while the company experiences losses of US$1.4 billion during the period April to June 2012 as compared to the similar period in the previous year. Income for the past six months of 2012 has also decreased substantially from $4.9 billion in January to June 2011 to $2.4 billion in the January to June period of 2012.
While performance across Europe is dismal, Ford has done comparatively better in North American markets recording profits to the tune of $2 billion in the current year from an earlier $1.9 billion in the first six months of 2011. In emerging markets of India and China Ford sales were steady. In India the company sold 7281 carsin June 2012 in domestic and export markets despite challenging conditions.
Ford also has plans on introducing eight new vehicles into India by mid decade. Recent increases in petrol prices, ongoing high interest rates and questionable inflation have all had an impact on market conditions and have adversely affected the buying power of the Indian consumer.
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