Chetan Bhagat, renowned author and Guest Editor of Mercedes Benz Magazine India has successfully launched their second anniversary edition. Mercedes Benz Magazine is a premium lifestyle magazine in India that is published by any auto manufacturer in the country which caters to its host of fans, followers and admirers.
The magazine is priced at Rs.200 and is also available in an iPad version. This special anniversary edition offers a mélange of all that attracts the rich and famous, young and adventure loving community which has of late seen a revolution in the country. The magazine is packed with glitz, glamour, sport, racing, travel, food, adventure, fashion, culture, art and the latest in architectural innovation. It brings to the fore all that is associated with the glamorous world of Mercedes Benz.
The magazine appeals to its readers through its vivid photography, vibrancy and concentration of the more extravagant things of life. The 2nd anniversary issue also holds within its pages an exclusive interview with 7 time F1 racing world champion Michael Schumacher along with Nico Rosberg and Candid Confessions of Bollywood superstar Malaika Arora Khan. All editions of the Mercedes-Benz Magazine are printed on non-wood paper and in over 40 languages. It is in its 58th year of publication. In India the magazine reaches out with 20000 copies and is expected to reach readership of over 50000. Considering its viewership, the company has for the first time made its magazine available on iPad version as well.
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