Daimler has seen a slump in sales in the Chinese market, but it's not worried and is keeping a focused attitude to maintain its earnings this year. Sources in the company have confirmed that the risks that have been undertaken in the first half of the year will rise during the second half based on the market response in Europe, United States and China.
Daimler is keeping an open mind and has assured itself of profits this year consider the slump in sales. The profit target was set in the start of the year when the economy was stronger as compared to now. This debt crisis in Europe is helping to make the largely German cost base more competitive in international markets. In the first half of the year, Daimler has already collected 400 million Euros, a figure it has envisioned for the whole year. If the dollar stays stable the company hopes to collect another 300 million Euros. Daimler shares closed at 4.1 percent, outperforming all other blue chips in the DAX index.
Considering fears substantiated by individuals based on goals envisioned by the company for 2012, Daimler Chief Executive Dieter Zetsche negated these concerns by expressing confidence in Daimlers analysts to work on and rectify these problems.Daimler aims to begin closing the gap to BMW and Audi in terms of global volumes, with the help of a massive overhaul of its line of Mercedes compact cars.In view of this development, not only has the new A-Class received a different, sportier design, but it will also spawn an SUV derivative that can compete with the BMW X1 and Audi Q3 offroaders. A trendy coupe is also planned, based on the Concept Style Coupe that premiered at the Beijing auto show in April.
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