Nissan is making great strides where the Russian markets are concerned. Increased demand has made Russia one of Nissan's major markets and it is here that the company will be honing their skills in the coming years. In the coming five years, Nissan expects to double its market share by 10% which will result in them tripling their annual sales.
In Russia, Nissan has set up a factory which works three shifts and produces three models. Teana was the first which was followed by X Trail and Murano. X Trail is the company's No.1 selling product and is popular among Russian buyers. Earlier this year, Nissan also announced their plans to invest €167 million ($213 million) at the St. Petersburg plant while adding morecars to their lineup. Following these developments, employment opportunities in the area have improved drastically which also raises the standard of living and income levels in the country.
Nissan also gets ready to introduce the next generation Qashqai and Almera sedan in 2013 both of which will be produced at the company Togliatti plant. Keeping in mind BRIC nations, Nissan is focused on expansion in the Indian auto market. Apart from regularly increasing their dealership network, the Nissan Evalia launch is scheduled for September 2012.
No comments:
Post a Comment